Advertorial: Comcast brings Bollywood to US homes

Friday is special for the Indian population living abroad. Come Friday and Indians rise from their office cubicles to make their way to the nearest cinema to catch the latest Bollywood release. This escape from reality has been happening for ages throughout the diverse country. It has also sparked a debate amongst the conservative class and the liberals within India.How much skin is too much skin? And what is acceptable on-screen for the sake of art? These questions are asked all throughout India on a daily basis. Yet, there is an entire population of Indians living here in the US that do not get even a chance to voice their opinions. Why? Simply because, most NRIs and/or second-generation born Indians in the US do not get a chance to watch Bollywood movies as their counterparts in India do.
Ever since Indians immigrated to the US in the early 90s, they have left behind their staple dose of entertainment in the form of bright colours and Bollywood dances. Bollywood in America has been a requirement for years, and not only by Indians but South Asians and Indophiles that live in this vast country. Simply because they left India, such an advanced country as America still has not been able to offer an acceptable solution to this cinematic quandary. So now, many Indian-Americans have begun to question: Where have the American corporations gone to ensure that this need is met? Where are voices of Salman Khan and Preity Zinta extolling the rhythms of the tabala? Where is A.R Rahman and his musical genius? Where is Karan Johar’s new directorial masterpiece? Well, The Times of India is proud to report that all of these questions can be answered with Comcast “Bollywood Hits on Demand.”
Thanks to Comcast, Indian-Americans, South Asians in the US and Indophiles, no longer have to spend hours trying to find Bollywood sites that will allow them to download the movies they yearn to watch. They no longer have to desperately search out a movie theatre that could on the off chance be playing a Bollywood hit. Now they simply have to order it from Comcast and are able to watch from the comfort of their own home. Thanks to Comcast, the second-generation born Indians no longer have to question what Bollywood exactly is, and who the latest stars in the industry are. Comcast has offered a bridge between cultures by simply giving content to the thirsty Indian–American population in the US. And they have given the time honoured tradition of watching Bollywood back to a population that has cried out for it. They have given the Art-Form of Bollywood a new home and have thus given the Indian identity back to millions.
Comcast – bringing Bollywood “On Demand” and into your home. To see what’s premiering this month on Bollywood Hits On Demand, visit www.comcast.com/bollywood.